Hello, aaron!
Hello! I’m Aaron. Ambitious and results-driven, I started my career in sales in 2015 as a young car salesman, then after a short hiatus, decided to jump into tech sales, becoming an omnichannel sales professional with over three years of proven success in B2B SaaS and cloud environments. My expertise lies in high-impact pipeline and qualified lead generation, leveraging meticulous research and personalized outbound sequences across email, phone, and social channels.
My professional journey started about 10 years ago, in media. I have proficiency in Photoshop, Premiere Pro, Illustrator, InDesign, Bridge, and After Effects. I've been filming and editing videos for the past 6 years. But after experiencing difficulty transitioning from freelance to full-time, I found myself in need of a paradigm shift and began working a string of odd jobs just to make ends meet. Along the way I had given a try at sales, but I couldn't find the passion to stick with it.
That all changed, however, when one early morning during the pandemic I found myself once again, tired, and run ragged rushing to another dead-end job I absolutely dreaded. On the way, I nearly ran a red light, and barely missed an oncoming vehicle, only to jump the curb straight into a lightpost at the corner.
Miraculously, I walked away with only a sprained wrist and sore back, and the post did not come down. But my car was totaled. I walked back to my apartment knowing it was time for a change. While these jobs provided me with the work/life balance I seemed to be content with, they also left me physically drained and feeling seriously undervalued. I quickly realized I had no real job security and no opportunities for growth; I was a number on a page. A drone. A worker bee.
I wanted to change that.
I remember watching a Grant Cardone interview where he had been asked: If he lost all the money he ever made, how would he get back on his feet? And the first thing he said he would do is get a job in sales, because it's the one profession where your earning potential is limitless. With other professions, they all have a ceiling. But sales is the one job where you can quite literally create your own destiny. It's as challenging as it is rewarding. At first, I ran from those challenges. I believed that sales ultimately wasn't for me, because I hadn't really performed the way that top sales reps do. But I took a look back at what I achieved while in sales: I consulted on two deals that resulted in front-end profits, one $2000, and the other $5000. I was actually quite the appointment-setter: over 51% of prospects actually showed up. In my best month, I closed 10 deals, 7 of which I didn't have to split commissions with. Hindsight is 20/20, and what I saw was someone brilliant, but crippled by a fixed mindset and a lack of accountability. I believe now, older and wiser, that changing those aspects of myself will only serve me well in my professional career. As my old sales manager used to tell me: "You've got a blindingly bright future, kid. Blindingly bright."
My Approach
I like to hit from all fronts. While some reps have more strength in copy, while others fare better on the phones, I like to use all available channels and create real systems that have strong approaches to all forms of outreach. So, I’ll take my strength in written copy (which nets me a solid open rate over 40%), combine that with a well-planned sequencing tool ike Apollo.io or Outreach.io, and also write out some solid phone scripts that I will use more as a guideline, to keep that “personal” touch when on a call with a prospect. I believe that people are still people at the end of the day. It’s all too easy for sales reps to forget that.